Reitar Collaborates with Rich Harvest to Build Smart Agricultural Ecosystem with “Blockchain + Stablecoin + Smart Cold Chain” Integration
- June 27, 2025

As a pioneer in logistics technology and supply chain innovation, Reitar today (26/6) announced a strategic MOU—marking a forward-looking collaboration—joining hands with Rich Harvest, a leading Asian smart agriculture enterprise, to build a smart agriculture ecosystem. With eight farming bases in China covering over 1,333 hectares (20,000 mu), the two parties intend to explore collaboration opportunities integrating blockchain traceability technology, digital payment solutions, and smart cold chain technology in cross-border agricultural supply chains to jointly build an innovative agricultural supply chain ecosystem.
Collaboration Overview
The parties plan to develop an integrated technology platform combining a blockchain-based traceability system with automated cold chain infrastructure. Rich Harvest operates eight farming bases in the mainland, located in Ningxia, Guizhou, Henan, Hebei, Jiangxi, Xinjiang, Heilongjiang, and Guangdong Qingxin, spanning over 1,333 hectares (20,000 mu), and has established a “farm-to-table” traceability system based on barcode and RFID tracking. Under the proposed collaboration, Rich Harvest will leverage Reitar’s expertise in automated cold chain infrastructure and technical solutions to achieve the following synergies:
- IoT sensing technology for real-time monitoring
- Access to Reitar’s large automated cold storage facilities in Kwai Chung
- Introduction of blockchain smart contract-driven tokenized supply chain finance to optimize capital flow efficiency in agricultural supply chains
Strategic Framework
According to the MOU, the two parties intend to explore three collaboration areas:
- Blockchain Traceability System Development: Jointly develop a blockchain system for recording farming, harvesting, transportation and sales data to enhance end-to-end visibility in the supply chain.
- Digital Payment Integration: Subject to applicable regulatory approvals and requirements, explore the deployment of digital payment solutions including the Company’s proposed stablecoin payment system to automate settlement processes.
- Smart Cold Chain Integration: Integration of Rich Harvest’s agricultural operations with Reitar’s automated cold storage capabilities and logistics solutions, exploring AI-driven temperature control and inventory management systems.
Implementation Plan
The collaboration will be carried out in phases:
- Phase 1 (targeted for Q4 2025): Launch a pilot project to export approximately 30 tons of fresh food daily from Rich Harvest’s Guizhou farm to Hong Kong, including vegetables, fruits, chickens, ducks, gooses, lambs, pork & beef. Deploy IoT sensors at harvesting and packaging stages and connect to Reitar’s large cold storage facility in Kwai Chung as the central cold chain storage and distribution hub.
- Phase 2 (targeted for Q1 2026): On one hand, onboard Hong Kong supermarkets and wet markets to the digital payment system to promote real-world application of the stablecoin at the retail end; on the other, retrofit cold chain fleets with blockchain temperature control for safer transport.
This strategic collaboration demonstrates Reitar’s commitment to continuous innovation in the field of smart logistics. Going forward, the two parties will bring more transparent, efficient, and secure agricultural supply chain solutions to the Greater Bay Area and even global markets.
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